I was looking at the local newspaper online this morning and I saw this advertisement:

coast

Let’s do some quick investigative work:

Sandy, white beaches and clear, blue water - um, are you sure you’re talking about the same Georgia that I’m talking about.  I went through and looked at some of the photos that the company had posted on their website.  Sure enough, every picture that showed vast amounts of the ocean had clear, blue water.  Amazing, isn’t it?  The imported the Gulf of Mexico for this photo shoot!

Flickr user “Jaxlass” (I’m assuming that it’s a lady from Jacksonville, FL and not the posterior of a Jaxl)  snagged a photo of the Tybee Island surf (the same location as the place  advertised above) and this is the color it turned up:

So is it ethical to make brown water into blue water for ads?